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We achieved most of our objectives at CISMA 2009 Interview with Ms. He, Deputy Chairman, CSMA

Ms. He, Deputy Chairman, China Sewing Machinery Association

After a commendable execution of CISMA 2009 under trying circumstances, GARKNIT World in an effort to understand the insider's perspective sought views of Ms. He Ye, the dynamic Deputy Chairman & Secretary General of China Sewing Machinery Association CSMA, the organizers and owners of CISMA. Here is what she had to say :

GW :What were the expectations of the organizers from CISMA 2009 ?

A : CISMA is a very important professional sewing machinery exhibition all over the world, especially in Asia. Our goal is to enlarge its influence and make its brand famous, to improve the service level, to build a high-class platform for communication.

GW : Were all the objectives achieved?

A : We should say, we achieved most of the objectives, although some of them are not so perfect as we expected. But I think, just because of those "imperfections", we will put forward higher requirements for ourselves when we hold next edition CISMA, so we could make it better and better.

GW : What has been the final outcome of the event?

A : There are two important indexes to measure the result of exhibition, both from our clients, one side

is the exhibitor, other side is visitor. From the aspect of exhibitors, we have taken a series of preferential measures to support them spend in this difficult period, so they could take part in the exhibition at lower price. What's more, most of them think the quality of visitor is quite good, they are satisfied. From the aspect of visitor, there were so many new things for them to look at. In past two years, trading activities is not so frequent as before, so the enterprises paid more attention to technology research and product innovation, and more new exhibits were showcased in CISMA2009. In a word, the result can be termed as satisfied.

GW : How much of an impact did the global recession have on the event?

A : The global recession has affected the industry economic badly. The production volume and sales volume of sewing machinery industry decreased in every country. The profit margin in sewing machinery dropped a lot and the contrast between different brands changed a lot. While, from the view of result of the exhibition, the influence of global recession is not so obvious. The scale of exhibition meets our expectation, exhibitors and visitors attend the exhibition actively, all the activities were held orderly, the content was ample, all these made CISMA2009 an excellent exhibition. I think, it owns to that people are confident about CISMA, and they regard CISMA as a long-term activity that is worth investing to do.

GW : How successful was your new initiatives like "capacity for Innovation"?

A : "Capacity for innovation" is a new measure. We held this activity to inspire the enterprises to do more innovations. To our machinery industry, technology innovation is the basic drive to realize sustainable development. On the other hand, it is also a preferential measure for exhibitors, so they could show more new products and achieve the growth at the same time. This measure is warmly welcomed by the enterprises and produced huge influence in the industry. I think, it is successful.

GW: How effective was your publicity campaign and what was the result?

A : As to the promotion work of CISMA2009, we mainly got cooperation with famous professional media in sewing machinery and garment industry. As far as now, we got the result we wanted: the theme, goal, significance and measures of the exhibition are passed to the exhibitors in time, so they could attend the exhibition by understanding it. The features, characteristics, famous brands on show, all these information was passed to garment industry early, so the exhibition could attract so many visitors. I think, it is the basis of the promotion work we did for executing a professional show. And we publicized a lot about the important activities during the show, people could know about them before they came. We will enhance our work in other aspects.

GW : What was major trends in the terms of technology?

A : The quality of product is improved, the structure is optimized, the capacity of innovation is strengthened, and the rate of new product enhances a lot. A batch of new products with their own property intellectual right and high value added exhibits in the show, including computer-controlled servo direct-drive series sewing machine, oil-free sewing machine, auto sewing equipment and cell, multi-head high-speed embroidery equipment, laser equipment, high-class cutting and ironing equipment, etc. These are the highlight of this show. I think, in the future, the highly-efficient and environment-friendly equipment will be the emerging trend.

GW : How do you react to the observation that foreign visitors were less this year?

A : The visitors to this edition is less than last edition, this is not beyond our expectation. It owns to the following reasons:
1.The scale of CISMA2009 decreased and the show-time shortened, so the total number is less, correspondingly, the number of foreign visitors is less also.
2.CISMA2009 was held on the later half of September, which is close to the 60th anniversary of China. It is hard for some foreigners to get visas that time, and some of our visitors could not come because of visa.
3.The global recession has not ended, and garment industry has not revived in many countries, so they are not in great need of equipment. While, the need from China mainland is stronger.

GW : What is the future course of action by the association to promote Chinese Enterprises?

A : In the next period of time, we will guide the enterprise to do strategy scientifically. We will collect market information, provide scientific analysis, and provide reference data for enterprises. On the other hand, we will encourage the enterprises to do more work on technology research and product innovation, strengthen their ability to develop themselves and compete with international brands. We hope they could improve the influence of their brands and play more and more important role in international market.

Q : What are dates for next edition and what will be theme of next edition?

A : Next edition CISMA will be held in September of 2011, but the concrete theme still need to be discussed by the council board.